Some think that advertising encourages people to buy unnecessary things. To what extent do you agree or disagree?

Band 7 Answer

Many people believe that advertising makes people buy things they do not really need. I agree with this to a large extent.

Firstly, advertising is designed to attract attention and create desire. For example, television and online adverts often show products in a way that makes them look more useful or exciting than they really are. As a result, people may spend money on items like the newest phone or fashionable clothes, even though their old ones still work well.

Secondly, advertisements often target emotions rather than needs. They suggest that buying a product will make people happier, more successful, or more popular. This can encourage people to spend on luxuries they can live without.

However, advertising also has some positive sides. It helps consumers learn about new products and discounts, which can sometimes save money. It is also useful for businesses to grow and create jobs.

In conclusion, although advertising has some benefits, I believe it mostly pushes people to purchase unnecessary things. Therefore, people should be more careful and critical when watching or reading advertisements.

Band 8 Answer

There is an ongoing debate about whether advertising primarily drives people to buy products they do not genuinely need. I agree that, in most cases, advertising plays a major role in encouraging unnecessary consumption, though it can also provide some useful information.

The main purpose of advertising is to persuade rather than inform. Companies use creative strategies, such as celebrity endorsements, emotional storytelling, and attractive visuals, to convince people that a product will improve their lifestyle. For instance, advertisements for luxury brands often imply that owning such items is a sign of success or social status. This psychological influence often pushes people to purchase items that are more about image than necessity.

Moreover, the constant exposure to adverts, especially through social media, makes it harder for consumers to resist. The rise of targeted advertising, which uses personal data, has made the effect even stronger, as people are shown products that match their interests and desires. This often results in impulsive or unnecessary spending.

That said, advertising is not without value. It introduces consumers to new products, promotes competition, and can even inform the public about useful services, such as healthcare campaigns or eco-friendly alternatives. The problem arises when persuasive techniques overshadow genuine information.

In my view, advertising does encourage people to buy more than they need, but with greater consumer awareness and stricter regulations, its negative impact can be reduced. People should treat advertisements with caution and focus on their real needs before making purchases.