Proposals & Business Plans

🟢 1️⃣ Purpose of a Proposal

• To convince others to approve your idea or project

• To outline how you will achieve a goal

• To request funding, support, or collaboration

💡 Tip: A good proposal is clear, factual, and goal-oriented — not just creative.

🟢 2️⃣ Basic Structure of a Business Proposal

1. Title Page

   • Example: “Marketing Proposal for Product Launch – ABC Company”

2. Executive Summary

   • A short overview of your idea and why it matters.

   • Example: “This proposal outlines a three-month marketing campaign to increase sales by 25% in Q1 2026.”

3. Objectives / Goals

   • What you want to achieve.

   • Example: “To reach new customers in the 18–25 age group through targeted online advertising.”

4. Plan / Methodology

   • How you plan to achieve the goals.

   • Example: “Run social media ads, collaborate with influencers, and offer online discounts.”

5. Budget & Timeline

   • Estimated cost and completion time.

   • Example: “Total estimated cost: $10,000 over three months.”

6. Conclusion / Call to Action

   • End with a clear statement of next steps.

   • Example: “We request management approval to launch this campaign by January 2026.”

🟢 3️⃣ Example Mini Proposal

Subject: Proposal for Employee Training Program

Executive Summary:
This proposal suggests introducing a two-week employee training program to improve communication and teamwork skills.

Objectives:

• Enhance collaboration between departments

• Improve employee productivity and morale

Plan:

• Conduct two online workshops with professional trainers

• Use real workplace examples for practice

Budget:

• Estimated total: SAR 15,000

Conclusion:
The proposed program will strengthen team performance and reduce internal communication errors. Approval is requested to begin in November 2025.

🟢 4️⃣ Writing Business Plans (for Entrepreneurs)

A business plan is similar to a proposal but focuses on your entire business — not just one project.

Typical Sections:

1. Executive Summary

2. Company Overview

3. Products / Services

4. Market Analysis

5. Marketing & Sales Plan

6. Financial Plan

7. Conclusion

💡 Tip: Keep it realistic — include data, estimated costs, and growth projections.

🟢 5️⃣ Practice Exercise

Task:
Write a short proposal introduction (3–4 sentences) for a project or business idea.
Mention:

• The purpose

• The expected result

• One method you’ll use to achieve it