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Proposal & Pitch Writing
A strong proposal or pitch can win clients, attract investors, and get approvals. This lesson teaches you how to write persuasive proposals and present your ideas clearly in English.
🟢 1️⃣ Structure of a Business Proposal
Title / Subject
Example: “Proposal: Social Media Marketing Campaign for XYZ Startup”
Executive Summary
A short overview of your idea or project.
Example: “This proposal outlines a 3-month marketing campaign to increase brand awareness and customer engagement for XYZ Startup.”
Objectives / Goals
What you want to achieve.
Example: “Increase social media followers by 20% and generate at least 100 new leads.”
Plan / Methodology
How you will achieve your goals.
Example: “Run weekly campaigns, collaborate with influencers, and track engagement metrics.”
Budget & Timeline
Estimated costs and completion period.
Example: “Estimated budget: $5,000; Duration: 3 months.”
Conclusion / Call to Action
End with a clear request for approval or next steps.
Example: “We request approval to launch this campaign starting next month.”
🟢 2️⃣ Persuasive Phrases for Proposals & Pitches
Introducing the Idea
“We propose a solution that will…”
“Our approach focuses on…”
Highlighting Benefits
“This strategy will result in…”
“The expected outcome is…”
Requesting Approval / Support
“We would appreciate your approval to proceed.”
“Kindly consider supporting this initiative.”
Closing a Pitch
“We believe this project will create significant value.”
“We look forward to your feedback and support.”
🟢 3️⃣ Sample Mini Proposal
Subject: Proposal for New Product Launch
Executive Summary:
This proposal suggests launching a new eco-friendly product line to attract environmentally conscious customers.
Objectives:
Increase market share by 10% in Q1 2026
Promote brand as sustainable and innovative
Plan:
Develop marketing materials highlighting eco-friendly features
Run social media campaigns targeting relevant demographics
Budget:
Estimated total: $12,000
Conclusion:
Approval is requested to launch the campaign in January 2026 to capitalize on seasonal demand.
🟢 4️⃣ Practice Exercise
Task:
Write a short proposal introduction (3–4 sentences) for a new product or service. Include:
The purpose of the proposal
Expected result
One action or strategy