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Presentation Skills for Entrepreneurs
As an entrepreneur, your presentation skills can decide whether you win investors, attract customers, or inspire your team. A clear, confident, and structured presentation builds trust and credibility.
🟢 1️⃣ The 3 Key Stages of a Business Presentation
A. Opening – Grab Attention
Your first 30 seconds matter the most.
Use one of these techniques:
Start with a question: “Have you ever faced a problem managing your business finances?”
Use a fact or statistic: “Did you know 80% of startups fail due to poor financial planning?”
Share a short story or example related to your idea.
Useful Phrases:
“Good morning everyone, thank you for being here today.”
“I’m excited to share an idea that could change the way we manage online learning.”
B. Body – Explain Clearly
This is where you describe your business idea, product, or proposal.
Keep it short, clear, and focused.
Structure:
The problem – What issue are you solving?
Your solution – How does your idea fix it?
The benefit – Why is your solution valuable or unique?
Useful Phrases:
“Our product helps small businesses reduce costs by 30%.”
“We’ve already tested it with 20 clients and received positive feedback.”
“This approach is both sustainable and cost-effective.”
C. Closing – End Strong
End your presentation with a confident summary and a clear call to action.
Useful Phrases:
“To summarize, our project provides a smart, affordable, and scalable solution.”
“We’re looking forward to your feedback and potential partnership.”
“Thank you for your attention — I’d be happy to answer any questions.”
🟢 2️⃣ Tips for Powerful Presentations
✅ Keep slides simple — one idea per slide.
✅ Maintain eye contact (or look at the camera if online).
✅ Don’t read word-for-word; speak naturally.
✅ Use visuals or short demos when possible.
✅ Practice your timing — aim for 5–10 minutes maximum.
🟢 3️⃣ Example: Mini Pitch
“Good afternoon. My name is Sara, founder of EcoPack.
Every year, millions of plastic containers pollute our oceans.
EcoPack offers 100% biodegradable food packaging that’s strong, affordable, and stylish.
In just six months, we’ve partnered with 15 restaurants in Jeddah.
We’re now seeking support to expand across Saudi Arabia.
Thank you for your time.”
🟢 4️⃣ Practice Task
🎯 Task: Write a short 4–5 line pitch for a business idea (real or imaginary).
Include:
Problem
Solution
Benefit
Closing sentence
(Example: “Hi, I’m Ali. Many students struggle to find affordable online courses. My platform, LearnSmart, offers quality courses at low prices, helping learners improve skills anytime. I’m looking for partners to grow this idea.”)